Successful implementation of the project “Softneta UAB the development of export promotion”
Softneta completed European Union structural funds partially funded project, which in 2014-2015 took part in 7 specialized international exhibitions in Poland, USA, Germany, Sweden, Latvia and France. Participation in exhibitions has allowed to establish contacts with potential partners and buyers/distributors in target markets, to deliver our company’s products, communicate with potential and existing customers and partners directly, understand the needs of the market, to decide on necessary product changes. Participation in exhibitions contributed to the company’s awareness of the promotion, which helps to accelerate the expansion of export markets and consolidate into new markets.
The project “Softneta UAB the development of export promotion” (code: VP2-2.1-UM-04-K-05-019) was partially funded under the economic development programme II priority “Increasing business productivity and improving environment for business” measure “New opportunities”. The project volume is 0, 07 million euros of which 0, 04 million euros has been allocated from the European Regional Development Fund.
Softneta develops medical imaging and communication systems, these systems provide a comprehensive service to improve health care and reduce costs. In so doing, the organization shall ensure that the customer will be provided with quality and Softneta’s commitment to meet the system and service requirements. Although a small company, but is able to compete with global firms still focusing on continuous improvement on archiving of medical image viewing and other decisions. These innovations create considerable intangible innovations in health care service. This increases the company’s uniqueness and differentiates it from its competitors, which results in potential customers’ attention, which in turn increases the company’s sales. In addition, the company is evaluated solely because it cooperates with foreign partners such as Aurox Ltd., Optomed Oy, Carl Zeiss AG; the company carries out national e-health projects in Lithuania, which presents to the foreign market as well.
Softneta products are unique and facilitate daily activities of medical professionals.
CEO Vytautas Baublys